Dream It
We are Jana and Mark Hunter. We are partners in life with a shared history that dates back to our wild college days, adventurous travels, and even more focused professional endeavors. Our journey together has been filled with challenges and triumphs, shaping who we are today.
Jana spent a decade as a public school teacher before joining Mark's design and build remodeling company as a self-taught interior designer. Balancing life and business together has its complexities, but we've discovered that our combined skills and strengths make us a formidable team. By leaning on each other, we truly support and enhance each other's efforts.
Together, we've decided to take the leap and pursue our latest passion: opening a homewares shop. Jana took the lead, researching, planning, and designing the overall aesthetic. She organized pop-ups, connected with the community, and masterminded the day-to-day operations. Mark has been a supportive partner, handling many behind-the-scenes tasks while continuing to run his design and build company.
We invite you to join us on this exciting journey of learning, growth, risk-taking, and dream-following. Thank you for joining us on this adventure!
Name It
Naming our shop was no easy task. It needed to be meaningful, simple, clear, interesting, and connected. During the pandemic, while listening to a podcast (we love podcasts!), we heard the word "storied" used to describe an interior designer’s personal project. Though we can’t recall who said it, the word resonated with us and captured everything we want life at home to be.
Thus, Storied was born — a homewares shop curating sourced and made-in-house treasures that help you tell your story at home. We offer classic materials, updated designs, and heirloom-quality pieces, hoping our objects lead to memorable, legendary moments alone or with friends and family.
We've learned that adding special objects to our home keeps memories alive. These are goods that you take time to source, with unique shapes, colors, textures, and functions. They are practical yet beautiful, blending seamlessly with pre-loved items, and are built to last and develop a rich patina over time.
We envision our curated items bringing calmer moments of sipping espresso with your thoughts and a notepad, reflecting on childhood with a sentimental quilt displayed, reading a book over candlelight, throwing a spontaneous dinner party, or dancing on a table if you're wild at heart. However you enjoy your time, and whoever you share it with, if our shop's goods spark a cherished memory in your life, we’re honored.
We launched our webshop in February 2023, diving headfirst into the complex world of e-commerce. It was more challenging than we anticipated; we struggled to grow without hefty investments in marketing agencies or larger platforms. Initially, we relied on Instagram, hoping it would propel our brand, but the word didn't spread as easily as we hoped.
To adapt, we started participating in pop-ups across the city, and we're immensely grateful to all our hosts who helped us get started. It was exciting to explore new scenes, but the effort of curating, packing, setting up, and then repeating the process was overwhelming.
In August 2023, a serendipitous opportunity arose to share a brick-and-mortar space with Everlast Window and Door Company. They were looking to downsize their showroom while maintaining an office space, and we were simply seeking a retail window, no matter the size or condition. It turned out to exceed our expectations. Not only could we showcase our products, but we also found ourselves deeply connected to the community.
Initially, transitioning from working mostly at home to being present in the shop every day was exhausting and challenging. However, connecting with our customers and learning about how they live in their homes, their upcoming events, and even tidbits about their lives has been incredibly rewarding.
We invite you to visit and experience a glimpse into our creative and design-focused minds. We're passionate about the brands we support and the quality we offer for your home. Stay tuned for workshops, events, and collabs with other creatives in the community.
Grow It
If you like to put faces to brands, this is us.
Grow It (future phase)
We're thrilled to announce that Storied is expanding to a new, larger space! This exciting move includes expanded square footage, custom-built casework, improved shelving, a fully equipped kitchen, and a charming patio. Our vision is to welcome you as our guests as if you’re in our home, offering delightful food and drinks, engaging conversations, and the warm glow of candlelight.
The design plans are finalized, and renovations are already in progress. We anticipate moving to our new location at the beginning of November 2024.
STORIED
Tell your own story at home with our curated collection of sourced and made in-house treasures. Focused on solid materials and updated designs that will have staying power in your home.